Cook Chrysler Dodge RAM

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Jul 7, 2023
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When looking for auto financing options, you need to consider all the terms. This includes the MSRP, a vital piece of information for financing. If you’re unsure what MSRP is, the Chrysler financing team at Cook Chrysler Dodge RAM is reviewing the basics.

What Does MSRP Mean?

MSRP stands for “manufacturer’s suggested retail price.” Essentially, it’s the price at which the Chrysler brand recommends the dealer sell the vehicle, based on the cost of assembly, sales fees, and vehicle lifespan. You may also hear MSRP referred to as the list price or sticker price.

What’s Included in MSRP?

The Chrysler brand sets the MSRP of each car based on several factors. MSRP is based on the make, model, trim, and any extra features or upgrades. Additional systems like comfort and technology enhancements will often bring the MSRP up. When budgeting, keep in mind that fees, taxes, and destination charges are often not included in the MSRP.

Is the MSRP What I Will Pay?

In most cases, you won’t pay the exact amount listed as the MSRP. Depending on the vehicle’s market value, it may be priced higher or lower than this recommended number. Additionally, there are ways to lower the final cost of the vehicle, including trading in your current car, browsing our current incentives, and checking out our special programs.

Chrysler Financing at Cook Chrysler Dodge RAM

Now that you know what MSRP stands for, you’ll likely want to browse our Chrysler vehicles to see their sticker prices. Visit Cook Chrysler Dodge RAM today to compare vehicles and apply for Chrysler financing today!